|
Women
have come a long way in sportscasting; from just another "Barbie-on-the-air"
image to complement the sportscasting done by men, to today's
qualified and respected professional hired for her skills and
knowledge.
In the late 1930's and early 40's, the wife of Harry Johnson,
sports announcer for Central Sates Broadcasting in Omaha, Nebraska,
provided color commentary during his broadcasts. Although she
cannot be proven to be the first woman sportscaster, she is
definitely among the earliest.
Jane Chastain, Donna De Varona and Jeannie
Morris are readily considered pioneers of womens' sportscasting
by many. Chastain, who started her sportscasting career
in the mid-60's, was the first woman to work for a large network(CBS),
and thought to be the first woman to do play-by-play.
Being female pioneers in sportsacsting, women have faced many
more problems breaking into the field than men. Jane Chastain
contended with difficulties from the male TV crew who were not
ready to accept a female sportscaster.
With established journalistic skills and reputation as a writer,
Jeannie Morris had little problems getting into the field
of sports reporting. But as a female, she was not afforded the
same facilities as men. In the early 70's, assigned to cover
the Minnesota Vikings vs. the Chicago Bears at the Metropolitan
Stadium in Minnesota, Jeannie was not permitted to work in the
press box because she was a woman. Thus, she reported the game
seated above the box, outside in a blizzard. When women were
finally allowed in the press box, no provisions were made for
bathrooms for female reporters. They were forced to use the
ones for spectators located a distance away.
In the mid 70's, Phyllis George, a former Miss America
worked with CBS on the pre-game show for the NFL. Although she
was good on air, George had little journalistic background,
thus she often presented what someone else wrote. Replacing
George was Jayne Kennedy, another beautiful lady with
little professional background. Neither woman was hired for
their knowledge of football, but to add a feminine touch to
the male dominated airwaves.
Leandra Reilly of Newsport, the first woman to do play-by-play
of an NBA game stated, "The networks used to pick women
for their looks, but now they require more qualifications. Some
may still hire a woman just because she is a woman and the network
needs a minority in the field."
Lesley Visser, who currently works for ESPN and ABC Sports,
and who, in 1976, became the first female NFL beat writer commented,
"When women(sportscasters) are given greater responsibilities
and prove that they can manage them, they build a good reputation
as sportscasters."
Gayle Gardner is a role model for aspiring women sportscasters.
Following the Phyllis George/Jane Kennedy era,
Gardner entered sportscasting and changed the image women
held from a novelty to a professional. She was the first female
sports anchor to appear weekly on a major network and her hard
work and perseverance is what got her to where she is. "No
one is going to just hand you a job," says Gardner.
"For women especially, this profession will never stop
being a struggle with constant blows which must be taken."
When women call games which
do not include female athletes, the listening audience does
not accept women sportscasters as readily as men. But this never
stooped Suzyn Waldman, nor Gayle Sierens. Waldman
was the first radio beat reporter covering the New York Yankees
and the New York Knicks, the first woman announcer on a nationally
televised baseball game, and the first woman to do play-by-play
for the Yankees. Sierens was the first woman to do play-by-play
for an NFL game in 1987.
On the local level, television has been lacking in hiring women
to cover sports. Linda Cohn, who started with CBS and
is currently working for ESPN, finds that television lags behind
radio and print in terms of offering opportunities in sports
to women. ESPN, being the first national network to hire women
for anchor positions, is considered the best among television
networks for hiring women for sportscasting positions. In 1989,
CNN followed ESPN by hiring Hannah Storm as sports anchor.
CBS was one of the boldest networks in assigning significant
roles to women with Lesley Visser on NFL Today; Mary
Carillo on tennis; and Andrea Joyce on College Football
Report.
An article in Sports Illustrated(Oct. 1991)by Sally Jenkins
stated that male sportscasters greatly outnumbered female sportscasters,
and the imbalance between the salary, prestige and acceptance
of male to female sportscasters
is large. There is still a high male predominance in the sportscasting
profession today, and according to Gardner,
the salary difference has not improved much. In the article,
Dick Ebersol, President of NBC Sports, notes that before
there is a major increase of women in sportscasting and before
women start earning the huge salaries, they must be able to
host, do play-by-play and be as popular to the audience and
sponsors as the men are.
Since women's participation in sports is becoming more and more
popular, and statistics show a rise in the audience, more opportunities
open up for female athletes such as Mary Carillo, Donna
de Varona, Ann Meyers, Cheryl Miller,
and Robin Roberts to become sportscasters just as male
ex-athletes have.
Donna de Varona debuted as a swimming expert in 1965
at the age of 17 when she did her first sports broadcasting.
Ann Meyers and Robin Roberts, both star basketball
players, were able to use their knowledge and expertise in the
sport during their sportscasts; such as Roberts' coverage
of the 1992 Men's NCAA Final Four, and the 1992 NCAA Women's
Final Four coverage by Meyers. Mary Carillo, the
ex-tennis star, has also done well in sportscasting by bringing
the players to life as characters.
As for the future outlook for women sportscasters, different
opinion have been heard. Gayle Gardner senses a backward
trend, finding that after all the hard struggle, NFL shows are
back to males only or male ex-athletes hired instead of professional
women sportscasters.
"Part of the blame is in the culture," says Jeannie
Morris, who finds the feminists of the 90's not as aggressive
as they were in the 70's. This means less pressure for the networks
to hire females, as the women are not really fighting for the
jobs anymore. Linda Cohn adds that "Today, not many
women are willing to sacrifice and struggle as much as they
did before, so it is more difficult to find extremely qualified
and dedicated women."
At this time, it seems that the most realistic route for aspiring
women broadcasters is not so much in sports as it is in the
cable and news industry. However, Ann Liguori has shown
otherwise by owning, producing and hosting her own syndicated
sports show. She is the first, and currently the only woman
to do this.
All sportscasters agree on one thing, and that is as a woman
sportscaster, just as any other sportscaster, one must always
be prepared, know the game, and remember that real sports fans
know what is real and what is not.
As Lesley Visser says, "The three most important
things for a sportscaster are knowledge of the game, a passion
for sports and the profession, and the stamina to struggle."
Although it requires hard work to make it into the profession,
once in, the struggle is well worth it.
|
A
Male Sportscaster's View
"Women have another dimension that men cannot
give. They can give a female's insight into women athletes
in swimming, golf, basketball, tennis, etc. How does a
man know what problems a woman would have in a particular
sport?
When I asked Kathy Whitworth, an outstanding golfer, why
women can't have a better short game in golf, her reply
was, 'The short game takes more muscle than a person realizes.
It takes a pretty healthy swing that women normally don't
have.' This confirms my belief that women can add another
dimension that men generally would not."
-Jack Brickhouse
Former Voice of the Chicago Cubs and ASA Hall of Famer
|
|
Late
1930's
|
1960's
|
1960's
|
1960's
|
 |
 |
 |
 |
|
Mrs.
Harry Johnson
|
Jane
Chastain
|
Jeannie
Morris
|
Donna
de Varona
|
| 1970's |
1970's |
1970's |
1980's |
 |
 |
 |
 |
|
Gayle
Gardner
|
Lesley
Visser
|
Leandra
Reilly
|
Robin
Roberts
|
|